Wednesday will be the 26th Victoires de la Musique, or more specifically the first section on the less prestigious categories. Among these categories, rewarding revelation that the public will be assumed as its name, voted on by users. After the first round (which I had the chance to vote), 4 artists or groups are in competition: Uncle Ben's soul, Camelia Jordana, and the group Zaz Lilly Wood & The Prick who stood out from other candidates their electoral campaign on Facebook.
While other candidates are content to publish calls for votes via their page on the social network, the Paris group has launched its page on an application having a contest for the fans. The principle of competition is to encourage fans of the group to vote in their favor and invite the most of their friends to do likewise. All these actions relate points but what earns the most is of course the votes of friends to encourage viralize the competition. The winner of the ranking, one fan who has been the most active, the more convincing with his friends, will have the chance to receive the group home for a private concert.
I love the concept of this contest because the group has understood the interest of social networks to his promotion (invitation to vote for the Victoires de la Musique with reminders video on Facebook messages via email Deezer) and to maintain a close relationship with the public or even reward them with a lot where the group really gives of himself, which gives an image of their group accessible building goodwill.
So if you're a fan of Lilly Wood & The Prick or if like me you will not have to see Zaz win vote for them (up to 20h Wednesday night).
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