The excellent Hocus Pocus is currently touring throughout the France after the release of their excellent album "16 pieces" . They will include the Zenith in Paris on October 13 and for the event, places be won through a scavenger hunt organized in the streets of Paris.
To win, simply find 3 of the 16 square pink (referring to the album name) from all parts of the album art that are scattered on sidewalks and in almost Parisian concert halls where the band performed.
I love this operation inspired guerilla marketing techniques such that of diesel or it example. There is something nice, playful, with a low budget and we are sure that participants are true fans rather than simple competition. Moreover, these pink square can promote group with pedestrians including Parisian concert-goers since most of these squares are located just near the concert hall.
If you are interested, hurry, winners will be the first 20 to take a picture of the puzzle showing the addresses of the places photographed and e-mail to info@onandon-records.com.
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