A month ago, I wrote a note on advertising parodies made by brands with examples like the British optician Specsavers had parodied spots Axis and Barclays.
Now is the turn of Nissan, in an advertisement for its Qashqai, which parodies a famous spot for Sony Bravia TV from 2006.
The spot starts the same way as that of Sony, with colored balls that go down a sloping road on a song that closely resembles that used by Sony, at least initially, since the spot Nissan races and the balls are actually bowling balls break everything in their path, except of course for a Nissan Qashqai to illustrate the slogan "urbanproof mastered" (Test of the city).
The wink is really nice and possibly legitimate, for Nissan in previous ads for the Qashqai , uses colors like Sony. For cons, I am surprised this practice for a brand like Nissan. In fact, a parody advertisement is a good way to become known for a brand awareness with little low budget but when the brand is communication budgets important, it must innovate.
Also, I discovered via a comment on the blog Publigeekaire that the spot from Sony has already been parodied by the brand of fruit juice Tango and it is strongly inspired Nissan, details of bike hit for me is obvious.
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