Phoenix is a group I really appreciate for many years and works very well abroad, even better than in France (they come include receiving a Grammy Award for Best Alternative Album). They are representative of what is called the "French touch" and are very good ambassadors of France abroad. 2 French brands have very well understood by asking for communications campaigns, including Air France and Renault for his Gordini.
Air France requested the group Versailles as part of a contest that allows participants to earn a trip to the United States to attend their concert at the Coachella festival in April. Alongside the competition, Air France offered eight live tracks from the band (recorded in Sydney) to download for free.
Renault, another major French brand with an international vocation, chose Phoenix to promote the return of his Gordini. In addition to the inevitable competition to win concert tickets (and the remix delivered) Renault offers videos of the group's European tour, which are released gradually over Facebook page Gordini then as a 24-minute documentary on Renault TV (usually available in May, I'm still waiting). Obviously, Phoenix will be present in future commercials planned for September through the piece Lisztomania.
These 2 big French brands have done a very good choice of ambassadors, who as they participate in France's influence abroad, even if I do not really like the collaborations between artists and brands. Similarly, I do not like the fact that the bus of the European tour group is in the colors of Gordini. Being ambassadors, okay, but men sandwiches, no.
http://www.wearephoenix.com/
http://www.myspace.com/wearephoenix
0 comments:
Post a Comment