Monday, May 31, 2010
Karate Belt Rack Construction Plans
Phoenix is a group I really appreciate for many years and works very well abroad, even better than in France (they come include receiving a Grammy Award for Best Alternative Album). They are representative of what is called the "French touch" and are very good ambassadors of France abroad. 2 French brands have very well understood by asking for communications campaigns, including Air France and Renault for his Gordini.
Air France requested the group Versailles as part of a contest that allows participants to earn a trip to the United States to attend their concert at the Coachella festival in April. Alongside the competition, Air France offered eight live tracks from the band (recorded in Sydney) to download for free.
Renault, another major French brand with an international vocation, chose Phoenix to promote the return of his Gordini. In addition to the inevitable competition to win concert tickets (and the remix delivered) Renault offers videos of the group's European tour, which are released gradually over Facebook page Gordini then as a 24-minute documentary on Renault TV (usually available in May, I'm still waiting). Obviously, Phoenix will be present in future commercials planned for September through the piece Lisztomania.
These 2 big French brands have done a very good choice of ambassadors, who as they participate in France's influence abroad, even if I do not really like the collaborations between artists and brands. Similarly, I do not like the fact that the bus of the European tour group is in the colors of Gordini. Being ambassadors, okay, but men sandwiches, no.
http://www.wearephoenix.com/
http://www.myspace.com/wearephoenix
Tuesday, May 25, 2010
When Will The Body Style Change
The excellent Hocus Pocus is currently touring throughout the France after the release of their excellent album "16 pieces" . They will include the Zenith in Paris on October 13 and for the event, places be won through a scavenger hunt organized in the streets of Paris.
To win, simply find 3 of the 16 square pink (referring to the album name) from all parts of the album art that are scattered on sidewalks and in almost Parisian concert halls where the band performed.
I love this operation inspired guerilla marketing techniques such that of diesel or it example. There is something nice, playful, with a low budget and we are sure that participants are true fans rather than simple competition. Moreover, these pink square can promote group with pedestrians including Parisian concert-goers since most of these squares are located just near the concert hall.
If you are interested, hurry, winners will be the first 20 to take a picture of the puzzle showing the addresses of the places photographed and e-mail to info@onandon-records.com.
Thursday, May 20, 2010
Youtub Filme Adulta Fre
Spring 2009 - Separation
Veronique Olmi
Reading show staged by Jean-Luc Basset
All performances scheduled in spring 2010 at Emmaus did comble.C room is a show that fits easily in all places Do not hesitate to contact us to arrange a date near you: touslesbleusdesassenage@gmail.com
Author: Véronique Olmi was born in 1962 in Nice . Having studied drama at Jean-Laurent Cochet, she was assistant stage for Gabriel Garran Bourdon and Jean-Louis from 1990 to 1993. Playwright and actress, her first novel, " Seaside" (Ed. Actes Sud), was awarded the Prix Alain Fournier in 2001. (Source: Wikipedia)
History: Two forties and live love together for years without formal relationship or children. One morning, very early, it goes away, leaving him a final farewell letter. Then undertakes a match ...
"You're a murderer. I'm a murderer.
You kept me close to you in simple spirit of thoughtlessness."
Onstage: Astrid Heymann and Rafael Laboissière.
Headliners:
Representations:
- Saturdays 29 May and 5 June 2010, at 20:30
- On Sunday, May 30, 2010 at 18h
Saturday, May 15, 2010
Metal Core Scoteer Wheels
katia.juilliard
@ gmail.com if you wish to review this show)
The Blues have Sassenage:
Dead laughing
gourmet menu skits
Jean-Pierre Martinez, Benjamin Hoguet, Pascal Sugg,
Pascal Martin , Didier Benini
and Philippe Bazatole.
Director: Katia Juilliard
The History: Yes, yes, there is a story! That of our questions about life, death and so on: like " Where do we go after death " (text by JP Martinez), a question that asks a little girl to her father, though bored to answer as all of us who found themselves in this situation or even to ask if it is good to know the date and exact time of his death or: when deciding about life and death of someone is your livelihood, you can live in peace with yourself? ...
There is also those who choose burial as a hunting ground ... finally drag! Those who view cemeteries as a place for walking ... it's so quiet! or there ... astray! Those who lose a loved one and ask us, as they wonder, their true feelings and those who love beyond death. And many more ...
And then there is Death itself! Death, misunderstood, really sure you want to continue his life of solitude, even if his mission gives him a few more moments of joy ...
A whole gallery of portraits of endearing characters, petty, selfish, touching, hilarious, offbeat ... for our greatest pleasure. It's good to laugh sometimes serious things ...!
Pierre Aucouturier, Jean-Luc Basset Philippe Bazatole, Agnes Borrell, Didier Brignoli Christopher Pike, Beatrice Charpentier , Guillaume Courtin Nicolas Diamantenios, Sariah Donzel-Gargand, Amelie Duello, Christine Favaro, Hervé Gardret , Philippe Giraud Gosciniak Gregory, Maud Hasdenteufel, Astrid Heymann, Jean Lecouffe, Delphine Leroux, Irene Muijres, Marie-Therese Pellegrini, Robin Laurence , Eric Romer Soubieux Julie and Danielle Volat .
Decor: Rocco Di Fonzo
Makeup: Laura and Sandra
Photographer: Renaud Guilhou
Representations:
¤ A The Faiencerie
74 Grande Rue - La Tronche (38)
(Bus 16 - stop Bastille)
to
the occasion of the Festival Theatre Amateur La Tronche
Information / Reservations ( essential ):
¤ Mail: touslesbleusdesassenage@gmail.com
or 06 76 80 23 64
¤ Price: 8 euros - Prevention, Reduced: € 5
Thursday, May 6, 2010
Keeping Moccasin Laces Tied
A month ago, I wrote a note on advertising parodies made by brands with examples like the British optician Specsavers had parodied spots Axis and Barclays.
Now is the turn of Nissan, in an advertisement for its Qashqai, which parodies a famous spot for Sony Bravia TV from 2006.
The spot starts the same way as that of Sony, with colored balls that go down a sloping road on a song that closely resembles that used by Sony, at least initially, since the spot Nissan races and the balls are actually bowling balls break everything in their path, except of course for a Nissan Qashqai to illustrate the slogan "urbanproof mastered" (Test of the city).
The wink is really nice and possibly legitimate, for Nissan in previous ads for the Qashqai , uses colors like Sony. For cons, I am surprised this practice for a brand like Nissan. In fact, a parody advertisement is a good way to become known for a brand awareness with little low budget but when the brand is communication budgets important, it must innovate.
Also, I discovered via a comment on the blog Publigeekaire that the spot from Sony has already been parodied by the brand of fruit juice Tango and it is strongly inspired Nissan, details of bike hit for me is obvious.
Monday, May 3, 2010
Servis 1300 Washer/dryer Not Drying?
Last Wednesday, France 3 aired an animated short, "Lego Atlantis" starring the new range of Lego products on the theme of sunken city. This short film participates in the communication campaign of the new boxes especially as the short film was included in the youth program on France 3, Ludo and therefore affects the target.
The fact that a brand of toys to communicate via animation programs is not new. In the '80s, the animated series "Masters of the Universe" or "Jayce and the conquerors of Light" were commissioned by Mattel for the sole purpose of advancing their characters or figurines vehicles, the protagonists of these series. And where Mattel has decided to suspend the sale of figurines "Jayce and the conquerors of Light" series stopped abruptly without knowing the end, proof of the promotional nature of the series. More recently, the animated series "Pokemon" has gone further. Game originally was able to find these Pokemon cartoon cards, toys, cartoons, figurines, etc ... All these series
therefore have a promotional aspect, then we can talk about Advertainment. But when these contents are paying (Pokemon cards, ...) have as much or even more notoriety than the original product, can we still speak of brand content? The boundary is blurred between Advertainment and derivatives because even if these "products" exist by themselves, they nevertheless participate in the promotion of the original product.
If LEGO is very interesting because over the years, those little yellow guy came out more of their boxes to conquer all aspects of entertainment.
Legoland amusement parks were built to allow fans to play in this universe and contemplate reproductions monuments and villages in LEGO bricks. There are 4 in the world, of course Denmark (near the seat), England (near London), Germany (Bavaria) and USA (San Diego, Calif.).
Then, since 2000, has invested the LEGO video game industry, with games featuring the scene including new product lines LEGO licensed as LEGO Star Wars, Indiana Jones or Batman, for example . LEGO also offers mini-games on its website and lately even a MMORPG (or meuporg as they say now), LEGO Universe.
Regarding the animation, short film has been created to promote the range of Atlantis, but Lego has also produced a feature film recently available on DVD under the name of the adventures of Clutch Powers including the voice of Paul Michael Glaser (Starsky).
Finally, LEGO produces board games based on characters and bricks.
I think that all this diversification can not really be considered as the advertainment, apart from the last short film Atlantis. The objective of promotion is exceeded and the content are sufficient to themselves. But despite this "diversification", LEGO will remain in people's minds as a manufacturer of bricks and that is why we can possibly speak of "Advertainment perfect" for these paid content.