Eric Cantona became the new ambassador of products "Men Expert" brand L'Oreal. He joins his wife, Rachida Brakni, already under contract with the mark. So, since Sunday can be found in this former soccer spot directed by Matthieu Kassovitz. I find, however, unfortunate that L'Oreal has added his name at the bottom left of the spot as if it had not recognized.
It gives me the opportunity to dedicate a retrospective advertising as a part he played in quite a number of spots and secondly I am a its fans a long time.
We have seen recently in a commercial for the new Renault Laguna. It gives the same picture as in the spot for L'Oreal namely that of man but rather casual class with his black suit and white shirt (target rather similar for the 2 products), but here he was able to express his side poet found great pleasure in many of its advertisements. Note the "goodbye" end that refers to one of Nike spots that can be found below.
Eric Cantona is nicknamed Eric the King, so it is natural to find him dressed as a king in an advertisement. These are the casinos Partouche who wisely staged as well, as the King of heart in this spot with very good Cantona as we love.
He also made appearances in commercials for 9 Telecom, where he simply plays the role of a celebrity of some sort. The spots are pretty funny as most spots of the operator.
It continues with an advertisement for Liptonic, ancestor of Lipton Ice Tea which he also filmed several commercials. Here we Golfer found in knowing that in another commercial for Lipton Ice Tea he played water polo.
Here an ad for Bic razors dating from 1995 which you can see Eric younger, beardless and with his brother Joel, footballer but also a career with less prestigious including a passage in La Rochelle (La Rochelle I). Note that the Cantona brothers will be reunited later in ads for Weight Watchers.
Turning now to a large piece, namely commercials for Nike. Eric Cantona was still football, it seems logical that a supplier is interested in him.
In this spot from 1996, among other stars like Ronaldo and Maldini, the main role, that of the striker is attributed to Eric with his famous "goodbye" before his shot and taken up in the spot for the Renault Laguna. This pub had marked the time and I see myself as a child imitating my jersey with flocked to his name and number 7 and the collar turned up obviously.
then followed other advertising sanctifying the player or former player rather because even after his career, he continues to be a brand icon and a model for subsequent generations.
I like this latest ad where he promotes the beautiful game free of violence, him everything.
Eric Cantona has been involved in global campaigns despite an international career rather poor, but his legitimacy is evident through his immense popularity in France and especially in England as evidenced by this poster. To understand we need to know that 1966 is the year of the coronation of one team from England in the World Cup.
And the best for last with a small masterpiece of advertising (in its longer version) produced for Sharp, who was then the sponsor of his club, Manchester United. In this lengthy spot Eric was able to fully express his talent as a poet, precise, pointed and sharp, while self-mockery with reference to his famous quote "When the seagulls follow a trawler, it's Because THEY think sardines Will Be thrown Into the sea ".
So much for this compilation is incomplete (you will find others here ) but still significant. Indeed, Eric Cantona is a so-called advertising icon. On Nike, Eric was and remains one of the footballers The most popular and respected hence its legitimacy. As for non-sports brands, it seduces with its charming and unusual personality, a mixture of bad-boy poet. Currently, the brands (L'Oreal, Renault Laguna) seem more interested in him for his physical and virile man, bearded like Sebastien Chabal also much in demand in recent years.
Whether these or other reasons, I hope to see in other ads, I can not get enough, even if in this latest commercial for L'Oreal I'm pretty disappointed because its potential has not been sufficiently exploited, it gives the impression of playing the comedy (it's true he is an actor now) while normally Eric Cantona in its advertising does not play, he is Eric Cantona.
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