After the heavy defeat of France's rugby team against Australia, Adidas has been the morale of fans Parisian rugby by making the All Blacks ahead after their European tour victory.
international 5 New Zealand: Dan Carter, Richie McCaw, Mils Miuliaina, Conrad Smith, Sam Whitelock and their coach Graham Henry was so this Wednesday and Thursday in Paris for the needs of their OEM program with an autograph session and some sports.
Wednesday, they met some French players in the Stadium including Mathieu Bastareaud (very popular in New Zealand) and young rugby players to feel the leather on a snowy field. To immortalize the meeting between Blacks and Stadiste Adidas launches a black polo shirt with the logos of the two teams. The advantage of such a sport polo is not clear as possible its commercial success.
This meeting was followed by an autograph session from 5 New Zealand players at the Adidas Brand Center on the Champs Elysees. To promote the Internet, several bloggers (dedicated to rugby or not) have been involved in publishing a post about the event with the teaser video and providing readers with autographed balls to win. Got there over 2 hours in advance (too careful), I had time to tour the most beautiful avenue in the world and was surprised to see a zodiac colors of the All Blacks placed just outside the entrance Fouquet's. The mark of the boat, Sealegs, is a partner of the New Zealand team, so she wanted to take advantage of the arrival of the players in Paris to his promotion.
Back in Brand Center, everything was in place to accommodate the players and fans. The famous black shirts were of course highlighted by being carried by dealers and players, and present along the queue along with other derivatives of Blacks including balloons that were much more successful than shirts and jerseys. The players are loaned to the exercise with enthusiasm, they were quite nice. For cons, I was very disappointed that Richie McCaw was absent in full session after only a few minutes to be interviewed by Bernard Laporte (on seeing happen I thought it was canvassing for Bayonne). So, I did not have a right to my dedication of the captain of New Zealand.
The next morning, the All Blacks met Claude Onesta, coach of the France team (equipped by Adidas), accompanied by Thierry Omeyer, Jerome Fernandez and the bloggers who participated in the promotion of operation. They were able to handball player and the touch rugby (it must be very frustrating player in rugby with the All Blacks without being able to tackle).
Note that the Twitter account of the rugby section of Adidas ( adidasrugby_FR ) allowed users to watch live the whole operation including promotional photos.
I thank the mark for 3 bands for allowing me to see in flesh and bone Dan Carter and his teammates even though I loved being around them more and be part of selected bloggers.
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