Being a supporter of the Atlantic Rochelais Stadium (Rugby Club of La Rochelle is currently in the Top 14), I welcome the arrival of a new major sponsor, especially when the partnership involves operation rather original.
Indeed, the automaker Kia has launched three versions of its model in the colors of Soul rugby club La Rochelle. This customization for bodywork and the upholstery with aesthetics and discretion that we rarely found in custom cars in the colors of a sports club (I think for example of cars that can be crossed by Bollaert stadium in Lens). Thus, the colors of the club La Rochelle, yellow and black are largely responsible for this aesthetic success.
But the partnership does not stop there, because the originality of the operation lies in the delivery of cars. The cars will be in effect for home delivery by a player ... Rochelais Stadium in person. Advice is even given by website to accommodate the operation players. The idea is rather original but not so outrageous when you know the generosity and simplicity of rugby, particularly manifested in their participation in the communication campaign of another sponsor for which the players participated in the filming of videos ( see here).
The operation was launched last Thursday before the match of the 12th day of the Top 14 opponent Stade de France champion at La Rochelle, ASM Clermont Auvergne. The cars were present around the stadium but they were overshadowed by the performance of players on the field, victorious Champions of France by a score of 22 to 14.
This will not make me buy a Kia Soul, but it pleases me and I wanted to share it since it has little or no media coverage outside the city.
Website of the operation: http://www.soul-asr.com
My Blog Rugby: http://kiamau.wordpress.com
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