few days ago, 3 rugby players of New Zealand are shown in a video where you could realize their skills with the oval ball as well in the hand than foot. This video buzz that had obviously promotional purposes (For television) was performed according to the principle of "fake or not fake." This practice is very (too) often used to arouse curiosity, interest and making the buzz around a brand or product.
There are other examples of similar videos featuring athletes performing performance prompting doubts such as Roger Federer Gillette and Ronaldinho for Nike . But unlike Federer, Ronaldinho, whose performance is not at all credible (Federer can not afford the risk of hurting her partner), there is doubt as to which of New Zealand rugby as the All Blacks are the All Blacks.
All these videos are effective and buzz, but they are starting to annoy me personally because of their wealth becomes even cons-productive because these films have become too predictable.
So, I really like the initiative of the Australian rugby Brumbies (Canberra) and most of their sponsor Computer Associates, which reproduced the video néozélandaise with more realism and humor. We know the rivalry between these two major rugby nations and Australian response would be predictable.
Parody is an advertising technique interesting because it allows even sometimes make as much noise even more than the original version. For example, the English optician Specsavers had made about him on the net with his commercials parodying commercials Barclays and Axis ( to see here) or the many brands parodying the Old Spice commercials.
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